TY  - BOOK
AU  - Kotler, Philip.
AU  - Keller, Kevin Lane.
AU  - Koshy, Abraham.
AU  - Jha, Mithileshwar.
TI  - Marketing management: a south asian perspective 
SN  - 9788131716830
U1  - 658.8  13
PY  - 2009///
CY  - New Delhi
PB  - Pearson Education
KW  - Managing a holistic marketing organization for the learning
KW  - Crafting the brand positioning
ER  -