TY  - BOOK
AU  - Lusch, Robert F; Vargo
TI  - Service dominant logic of marketing: dialog debate and directions: Dialog debate and directions
SN  - 076561491X
U1  - 658.812 LUSR 
PY  - 2006///
CY  - London
PB  - M E Sharpe
KW  - Marketing
ER  -