00419nam a2200145Ia 4500008004100000020001500041041000800056082001700064100002700081245010200108250000600210260002900216300001400245650001400259210716s2006    xx            000 0 und d  a076561491X  aeng  a658.812 LUSR  aLusch, Robert F; Vargo  aService dominant logic of marketing: dialog debate and directions.bDialog debate and directions.  a1  aLondonbM E Sharpec2006  axviii,449  aMarketing