Lusch, Robert F; Vargo <br/><br/>
Service dominant logic of marketing: dialog debate and directions.  Dialog debate and directions. 

 - 1 
 - London  M E Sharpe  2006 
 - xviii,449 
<br/><br/><label>ISBN: </label>076561491X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.812 LUSR