Turban, Efraim.
Electronic commerce 2002: managerial perspective /
By Efraim Turban...[et.al].
- 1st ed.
- New Jersey : Prentice Hall , 2002.
- xli,914p. ; PB 25 cm.
9780130984258
Electronic commerce internet marketing
Successful click and mortar strategies
Advertisment strategies
004.694 / TURE