TY  - BOOK
AU  - Sengupta, Subroto.
TI  - Brand positioning: : strategies for competitive advantage 
U1  - 658  
PY  - 1991///
CY  - New Delhi
PB  - Tata McGraw Hill Publishing Company Ltd
KW  - Symbols by which we live and buy
KW  - Other authors other approaches
KW  - Positioning successes
ER  -