Sengupta, Subroto. <br/><br/>
Brand positioning:   strategies for competitive advantage / 
By Subroto Sengupta. 
 - 1st ed. 
 - New Delhi :  Tata McGraw Hill Publishing Company Ltd ,  1991. 
 - xix,299 p.;  HB  25.5 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Symbols by which we live and buy<br/>Other authors other approaches<br/>Positioning successes
<br/><br/><label>Dewey Class. No.: </label>658   / SENS