00864nam a2200253Ia 4500003000400000005001700004008004100021020001800062040001800080041000800098082001700106100002700123245004500150250001200195260006600207300003100273650003100304650004400335650003700379650003400416942002400450999001900474952011700493OSt20260117123726.0210716s2009    xx            000 0 und d  a9780070144910  cAIMIT LIBRARY  aeng  a658.8 bSAXR  aSaxena, Rajan.9251617  aMarketing management /cBy Rajan Saxena.  a4th ed.  aNew Delhi :bTata McGraw Hill Publishing Company Ltd ,c2009.  axxix,883 p.;bPBc24.2 cm.  aMarketing planning9251618  aOrganisational buying behaviour9251619  aSegmenting and targeting9251620  aNew product decisions9251621  2ddccBKk658.8 SAXR  c187010d187010  001040708MCAaAIMITbAIMITd2021-07-16eDonatedl0o658.8 SAXRpMCA06518r2025-07-21 00:00:00w2021-07-16yBK