TY  - BOOK
AU  - Saxena, Rajan.
TI  - Marketing management
SN  - 9780070144910
U1  - 658.8  
PY  - 2009///
CY  - New Delhi
PB  - Tata McGraw Hill Publishing Company Ltd
KW  - Marketing planning
KW  - Organisational buying behaviour
KW  - Segmenting and targeting
KW  - New product decisions
ER  -