00628nam a2200217Ia 4500003000400000005001700004008004100021020001800062040001800080041000800098082001700106100001900123245004500142250001200187260006600199300003100265650002300296650003600319650002900355650002600384OSt20260117123726.0210716s2009    xx            000 0 und d  a9780070144910  cAIMIT LIBRARY  aeng  a658.8 bSAXR  aSaxena, Rajan.  aMarketing management /cBy Rajan Saxena.  a4th ed.  aNew Delhi :bTata McGraw Hill Publishing Company Ltd ,c2009.  axxix,883 p.;bPBc24.2 cm.  aMarketing planning  aOrganisational buying behaviour  aSegmenting and targeting  aNew product decisions