Saxena, Rajan. <br/><br/>
Marketing management / 
By Rajan Saxena. 
 - 4th ed. 
 - New Delhi :  Tata McGraw Hill Publishing Company Ltd ,  2009. 
 - xxix,883 p.;  PB  24.2 cm. 
<br/><br/><label>ISBN: </label>9780070144910 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing planning<br/>Organisational buying behaviour<br/>Segmenting and targeting<br/>New product decisions
<br/><br/><label>Dewey Class. No.: </label>658.8   / SAXR