TY  - BOOK
AU  - Still, Richard R.
AU  - Cundiff, Edward W.
AU  - Govoni, Norman A P.
TI  - Sales management: decisions strategies and cases 
SN  - 9788131710890
U1  - 658.81  5
PY  - 2008///
CY  - New Delhi
PB  - Pearson Education
KW  - Sales management personal selling and salesmanship
KW  - Determining sales related marketing policies
ER  -