TY  - BOOK
AU  - Rayport, Jeffrey F.
AU  - Jaworski, Bernard J.
TI  - Introduction to e-commerce
SN  - 9780072510249
U1  - 004.694  1
PY  - 2001///
CY  - New York
PB  - McGraw Hill
KW  - Strategy formulation for new economy firms
KW  - Technology infrastructure
KW  - Market communications and branding
ER  -