Rayport, Jeffrey F. <br/><br/>
Introduction to e-commerce / 
By Jeffrey F Rayport and Bernard J Jaworski. 
 - 1st ed. 
 - New York :  McGraw Hill ,  2001. 
 - xxxviii,664p. ;  PB  26 cm. 
<br/><br/><label>ISBN: </label>9780072510249 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategy formulation for new economy firms<br/>Technology infrastructure<br/>Market communications and branding
<br/><br/><label>Dewey Class. No.: </label>004.694   / RAYJ