TY  - BOOK
AU  - Turban, Efraim.
AU  - Lee, Jae.
AU  - King, David.
AU  - Chung, H Michael.
TI  - Electronic commerce: : managerial perspective 
SN  - 9788178083629
U1  - 004.694  1
PY  - 2004///
CY  - New Delhi
PB  - Pearson Education
KW  - Retailing in electronic commerce
KW  - Internet consumers and market research
KW  - Advertisement in electronic commerce
KW  - Intranet and extranet
ER  -