TY  - BOOK
AU  - Rayport, Jeffrey F.
AU  - Jaworski, Bernard J.
TI  - Introduction to e-commerce
SN  - 9780070495098
U1  - 004.694 2
PY  - 2003///
CY  - New Delhi
PB  - Tata McGraw Hill Publishing Company Ltd
KW  - Basic technology of the internet and e-commerce business
KW  - Market opportunity analysis
KW  - Market communications and branding
KW  - Media transformation
ER  -