Rayport, Jeffrey F. <br/><br/>
Introduction to e-commerce / 
By Jeffrey F Rayport and Bernard J Jaworski. 
 - 2nd ed. 
 - New Delhi :  Tata McGraw Hill Publishing Company Ltd ,  2003. 
 - xxvii,516p. ;  PB  25 cm. 
<br/><br/><label>ISBN: </label>9780070495098 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Basic technology of the internet and e-commerce business<br/>Market opportunity analysis<br/>Market communications and branding<br/>Media transformation
<br/><br/><label>Dewey Class. No.: </label>004.694  / RAYJ