TY  - BOOK
AU  - Berson, Alex.
AU  - Smith, Stephen.
AU  - Thearling, Kurt.
TI  - Building data mining applications for CRM
SN  - 0070402736
U1  - 005.762   1
PY  - 2000///
CY  - New Delhi
PB  - Tata McGraw Hill Publishing Company Ltd
KW  - The impact of data mining on CRM
KW  - Collecting customer data
KW  - Scoring your customer
ER  -