00675nam a2200217Ia 450000500170000000800410001702000150005804000180007304100080009108200230009910000180012224500750014025000120021526000660022730000310029365000370032465000290036165000260039070000200041670000210043620251125113030.0210716s2000    xx            000 0 und d  a0070402736  cAIMIT LIBRARY  aeng  a005.762  21bBERA  aBerson, Alex.  aBuilding data mining applications for CRM /cBy Alex Berson...[et.al].  a1st ed.  aNew Delhi :bTata McGraw Hill Publishing Company Ltd ,c2000.  axxvii, 510p. ;bPBc24 cm.  aThe impact of data mining on CRM  aCollecting customer data  aScoring your customer  aSmith, Stephen.  aThearling, Kurt.