Berson, Alex. <br/><br/>
Building data mining applications for CRM / 
By Alex Berson...[et.al]. 
 - 1st ed. 
 - New Delhi :  Tata McGraw Hill Publishing Company Ltd ,  2000. 
 - xxvii, 510p. ;  PB  24 cm. 
<br/><br/><label>ISBN: </label>0070402736 
<br/><br/><label>Subjects--Topical Terms: </label><br/>The impact of data mining on CRM<br/>Collecting customer data<br/>Scoring your customer
<br/><br/><label>Dewey Class. No.: </label>005.762    / BERA