TY - BOOK AU - Geetika. AU - Ghosh, Piyali. AU - Choudhury, Purba Roy. TI - Managerial economics SN - 9780071078030 U1 - 658.001 2 PY - 2012/// CY - New Delhi PB - Tata McGraw Hill Education Private Limited KW - Consumer Preferences and Choice KW - Pricing Decisions KW - Theory of production and cost ER -