TY  - BOOK
AU  - Rayport, Jeffrey F.
AU  - Jaworski, Bernard J.
TI  - E-commerce
SN  - 9780070495098
U1  - 004.694  1
PY  - 2002///
CY  - New Delhi
PB  - Tata McGraw Hill Publishing Company Ltd
KW  - Framing the market opportunity
KW  - Business models
KW  - Market communications and branding
KW  - Network infrastructure
ER  -