Rayport, Jeffrey F. <br/><br/>
E-commerce / 
By Jeffrey F Rayport and Bernard J Jaworski. 
 - 1st ed. 
 - New Delhi :  Tata McGraw Hill Publishing Company Ltd ,  2002. 
 - xxxv,420p. ;  PB  25 cm. 
<br/><br/><label>ISBN: </label>9780070495098 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Framing the market opportunity<br/>Business models<br/>Market communications and branding<br/>Network infrastructure
<br/><br/><label>Dewey Class. No.: </label>004.694   / RAYJ