00337nam a2200145Ia 4500008004100000020001800041041000800059082001500067100001800082245003800100250000600138260001800144300001300162650001600175210716s2011    xx            000 0 und d  a9781563678981  aeng  a659.1 DIAJ  aDiamond, Jay.  aRetail advertising and promotion.  a1  aAmericac2011  axvii,430  aAdvertising