TY  - BOOK
AU  - Kapferer, Jean Noel.
TI  - New strategic brand management: creating and sustaining brand equity long term 
SN  - 9788175544406
U1  - 658.827  4
PY  - 2009///
CY  - New Delhi
PB  - Kogan Page
KW  - Financial valuation and accounting for brands
KW  - Handling name changes and brand transfer
ER  -