Kapferer, Jean Noel. <br/><br/>
New strategic brand management :  creating and sustaining brand equity long term / 
By Jean Noel Kapferer. 
 - 4th ed. 
 - New Delhi :  Kogan Page ,  2009 
 - xv, 560p. ;  24.5 cm. 
<br/><br/><label>ISBN: </label>9788175544406 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Financial valuation and accounting for brands<br/>Handling name changes and brand transfer
<br/><br/><label>Dewey Class. No.: </label>658.827   / KAPJ