TY  - BOOK
AU  - Batra, Rajeev.
AU  - Myers, John G.
AU  - Aaker, David A.
TI  - Advertising management
SN  - 9788177588507
U1  - 659.1  5
PY  - 2009///
CY  - New Delhi
PB  - Pearson Education
KW  - Advertising planning and decision making
KW  - Segmentation and positioning
ER  -