Batra, Rajeev. <br/><br/>
Advertising management / 
By Rajeev Batra, John G. Myers and David A. Aaker. 
 - 5th ed. 
 - New Delhi :  Pearson Education ,  2009. 
 - 768p. ;  24 cm. 
<br/><br/><label>ISBN: </label>9788177588507 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising planning and decision making<br/>Segmentation and positioning
<br/><br/><label>Dewey Class. No.: </label>659.1   / BATR