Rao, Vithala R; Steckel, Joel H. <br/><br/>
Analysis for strategic marketing. 

 - 1 
 - New Delhi  Pearson Education  2006 
 - xiii,514 
<br/><br/><label>ISBN: </label>8131701603 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.802 RAOV