00746nam a2200229Ia 450000500170000000800410001702000180005804000180007604100080009408200200010210000260012224500810014825000120022926000440024130000280028565000520031365000500036570000260041570000270044194200290046899900190049720220302150248.0210716s2009    xx            000 0 und d  a9788177588507  cAIMIT LIBRARY  aeng  a659.1 21bBATR  aBatra, Rajeev.922362  aAdvertising management /cBy Rajeev Batra, John G. Myers and David A. Aaker.  a1st ed.  aNew Delhi :bPearson Education ,c2009.  aViii, 430p. ;c23.5 cm.  aAdvertising planning and decision making922363  aAdvertising copy testing and diagnosis922364  aMyers, john G.922365  aAaker, David A.922366  2ddccBKe1stk659.1 BATR  c181637d181637