00746nam a2200229Ia 4500 20220302150248.0 210716s2009 xx 000 0 und d 9788177588507 AIMIT LIBRARY eng 659.1 1 BATR Batra, Rajeev. 22362 Advertising management / By Rajeev Batra, John G. Myers and David A. Aaker. 1st ed. New Delhi : Pearson Education , 2009. Viii, 430p. ; 23.5 cm. Advertising planning and decision making 22363 Advertising copy testing and diagnosis 22364 Myers, john G. 22365 Aaker, David A. 22366 ddc BK 1st 659.1 BATR 181637 181637