00639nam a2200205Ia 450000500170000000800410001702000180005804000180007604100080009408200200010210000190012224500810014125000120022226000440023430000280027865000450030665000430035170000190039470000200041320220302150248.0210716s2009    xx            000 0 und d  a9788177588507  cAIMIT LIBRARY  aeng  a659.1 21bBATR  aBatra, Rajeev.  aAdvertising management /cBy Rajeev Batra, John G. Myers and David A. Aaker.  a1st ed.  aNew Delhi :bPearson Education ,c2009.  aViii, 430p. ;c23.5 cm.  aAdvertising planning and decision making  aAdvertising copy testing and diagnosis  aMyers, john G.  aAaker, David A.