00546nam a2200193Ia 450000500170000000800410001702000180005804000180007604100080009408200220010210000200012424500600014425000120020426000380021630000240025465000350027865000220031365000170033520230207140957.0210716s2013    xx            000 0 und d  a9789350621745  cAIMIT LIBRARY  aeng  a658.827 23bVERH  aVerma, Harsh V.  aBrand management: bText and cases /cBy Harsh V Verma.  a3rd ed.  bExcel Books ,aNew Delhi :c2013.  axii,573p. ;c27 cm.  aBrand power and powerful brand  aBrand positioning  aBrand equity