Verma, Harsh V. <br/><br/>
Brand management:   Text and cases / 
By Harsh V Verma. 
 - 3rd ed. 
 - New Delhi :  Excel Books ,  2013. 
 - xii,573p. ;  27 cm. 
<br/><br/><label>ISBN: </label>9789350621745 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand power and powerful brand<br/>Brand positioning<br/>Brand equity
<br/><br/><label>Dewey Class. No.: </label>658.827   / VERH