TY  - BOOK
AU  - JUGENHEIMER (Donald W);BRADLEY (Samuel D);KELLEY (Lary D);HUDSON (Jerry C)
TI  - Advertising and public relations research
SN  - 978-1-138-99834-6
U1  - 659.072  23
PY  - 2021///
CY  - New York
PB  - Routledge
KW  - Advertising
ER  -