TY  - BOOK
AU  - KOTABE (Masaaki); HELSEN (Kristiaan)
TI  - Global marketing management Ed 5
SN  - 978-81-265-3412-8
U1  - 658.8  23
PY  - 2013///
CY  - New Delhi
PB  - Wiley and Sons
KW  - Marketing Management
ER  -