00490nam a2200193Ia 4500003000400000005001700004008004100021020002200062040000700084041000800091082002100099100004100120245003700161250000600198260003600204300001800240365001300258650002500271OSt20230503142721.0210423s2013 xx 000 0 und d a978-81-265-3412-8 cAL aeng a658.8 223bKOTG aKOTABE (Masaaki); HELSEN (Kristiaan) aGlobal marketing management Ed 5 a5 aNew DelhibWiley and Sonsc2013 axxiii,717bPB b739cINR aMarketing Management