KOTABE (Masaaki); HELSEN (Kristiaan) <br/><br/>
Global marketing management Ed 5 

 - 5 
 - New Delhi  Wiley and Sons  2013 
 - xxiii,717  PB 
<br/><br/><label>ISBN: </label>978-81-265-3412-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8   / KOTG