00549nam a2200193Ia 4500003000400000005001700004008004100021020002200062040000700084041000800091082002100099100002000120245011600140250000600256260004300262300001200305365001700317650002100334OSt20230502150106.0210423s2009 xx 000 0 und d a978-0-19-542695-3 cAL aeng a659.2 223bSOMB aSOMMERS (Susan) aBuilding media relationships: how to establish maintain and develop long term relationships with the media Ed 2 a2 aOntariobOxford University Pressc2009 a243bPB b3746.25cINR aPublic Relations