TY  - BOOK
AU  - LEE (Nancy R);KOTLER (Philip)
TI  - Social marketing: influencing behaviors for good Ed 4
SN  - 978-81-321-1020-0
U1  - 658.8  23
PY  - 2011///
CY  - New Delhi
PB  - Sage Publications
KW  - Marketing Management
ER  -