TY - BOOK AU - SENTHILKUMAR (S);DURAI (Marutha M);SHARMILA (A);POORNIMA (J) TI - Business policy and strategic management SN - 81-219-4334-5 U1 - 658 23 PY - 2014/// CY - New Delhi PB - S Chand & Company Ltd KW - Management ER -