<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00718nam a2200229Ia 4500</leader>
  <controlfield tag="003">OSt</controlfield>
  <controlfield tag="005">20230408112008.0</controlfield>
  <controlfield tag="008">210423s2018    xx            000 0 und d</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">978-0-7494-8216-9</subfield>
  </datafield>
  <datafield tag="040" ind1=" " ind2=" ">
    <subfield code="c">AL</subfield>
  </datafield>
  <datafield tag="041" ind1=" " ind2=" ">
    <subfield code="a">eng</subfield>
  </datafield>
  <datafield tag="082" ind1=" " ind2=" ">
    <subfield code="a">658.83 </subfield>
    <subfield code="2">23</subfield>
    <subfield code="b">GRIM</subfield>
  </datafield>
  <datafield tag="100" ind1=" " ind2=" ">
    <subfield code="a">GRIGSBY (Mike)</subfield>
    <subfield code="9">84902</subfield>
  </datafield>
  <datafield tag="245" ind1=" " ind2=" ">
    <subfield code="a">Marketing analytics: a practical guide to improving consumer insights using data techniques Ed 2</subfield>
  </datafield>
  <datafield tag="250" ind1=" " ind2=" ">
    <subfield code="a">2</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">UK</subfield>
    <subfield code="b">Kogan Page Ltd</subfield>
    <subfield code="c">2018</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">xiv,217</subfield>
    <subfield code="b">PB</subfield>
  </datafield>
  <datafield tag="365" ind1=" " ind2=" ">
    <subfield code="b">2807.06</subfield>
    <subfield code="c">GBP</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Marketing Management</subfield>
    <subfield code="9">84903</subfield>
  </datafield>
  <datafield tag="906" ind1=" " ind2=" ">
    <subfield code="a">analytics: ; consumer ; data ; guide ; improving ; insights ; Marketing ; practical ; techniques ; using</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="2">ddc</subfield>
    <subfield code="c">BK</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">169419</subfield>
    <subfield code="d">169419</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="8">MCOMFA</subfield>
    <subfield code="a">SACPG</subfield>
    <subfield code="b">SACPG</subfield>
    <subfield code="d">2018-09-25</subfield>
    <subfield code="e">Viva Books</subfield>
    <subfield code="g">2807.06</subfield>
    <subfield code="l">1</subfield>
    <subfield code="o">658.83 GRIM</subfield>
    <subfield code="p">PG015921</subfield>
    <subfield code="r">2024-08-16 00:00:00</subfield>
    <subfield code="s">2024-08-07</subfield>
    <subfield code="w">2021-04-26</subfield>
    <subfield code="y">BK</subfield>
  </datafield>
</record>
