BELCH (George E);BELCH (Michael A);PURANI (Keyoor) <br/><br/>
Advertising and promotion: an integrated marketing communications perspective Ed 7 

 - 7 
 - New Delhi  Tata McGraw-hill  2010 
 - xxxiii,1075  PB 
<br/><br/><label>ISBN: </label>978-0-07-014496-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1 BELA