TY  - BOOK
AU  - Valarie A Zeithamal
AU  - Bitner, Mary Jo
TI  - Services marketing: integrating customer focus across the firm Ed 4
SN  - 9780070660076
U1  - 658.8 ZEIS 
PY  - 2008///
CY  - New Delhi
PB  - Tata McGraw-hill
KW  - Marketing Management
ER  -