Valarie A Zeithamal <br/><br/>
Services marketing: integrating customer focus across the firm Ed 4 

 - 4 
 - New Delhi  Tata McGraw-hill  2008 
 - xxix,743  PB 
<br/><br/><label>ISBN: </label>9780070660076 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8 ZEIS