TY  - BOOK
AU  - CATEORA (Philip R);GRAHAM (John L);SALWAN (Prashant)
TI  - International marketing Ed 13
SN  - 978-0-07-066699-3
U1  - 658.84 CATI 
PY  - 2009///
CY  - New Delhi
PB  - Tata McGraw-hill
KW  - Marketing Management
ER  -