TY  - BOOK
AU  - MADAN (Pankaj);MITTAL (Amit);VERMA (Hemraj)
TI  - Marketing management Ed 2
SN  - 978-93-81695-35-7
U1  - 658.8 MADM 
PY  - 2015///
CY  - New Delhi
PB  - Global academic publishers and distributors
KW  - Marketing Management
ER  -