TY  - BOOK
AU  - PONT (Simon)
TI  - Better Mousetrap: brand invention in a media democracy
SN  - 978-0-7494-6621-3
U1  - 658.827  23
PY  - 2013///
CY  - New Delhi
PB  - Kogan Page Ltd
KW  - Management
KW  - Marketing Management
ER  -