00499nam a2200193Ia 4500003000400000005001700004008004100021020002200062040000700084041000800091082002300099100001700122245005900139260003600198300001400234365001700248650001500265650002500280OSt20230525160222.0210423s2013    xx            000 0 und d  a978-0-7494-6621-3  cAL  aeng  a658.827 223bPONB  aPONT (Simon)  aBetter Mousetrap: brand invention in a media democracy  aNew DelhibKogan Page Ltdc2013  ax,285bPB  b1581.45cGBP  aManagement  aMarketing Management