PONT (Simon) <br/><br/>
Better Mousetrap: brand invention in a media democracy 

 - New Delhi  Kogan Page Ltd  2013 
 - x,285  PB 
<br/><br/><label>ISBN: </label>978-0-7494-6621-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.827   / PONB